British Rowing and Concept2 concluded new agreement

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It has been confirmed that Concept2 will be the supplier of the official performance rowing machine of British Rowing, which will also support the high-performance programme of the governing body.

The agreement presupposes to see back the manufacturer several Championship events, as well as providing the status of an event partner for the British Rowing Indoor Championships that will take place in December.

“We are so glad to be partners with Concept2. They are the market leaders in rowing oars and production of indoor rowing machines and have facilitated our GB rowers’ training for years. They are supportive in helping us grow the rowing sport indoor as well as on-water, so our partnership with Concept2 will definitely help us go on with our plans for this kind of sport”, stated Kenny Baillie, the director of partnerships and communications at British Rowing.

British Rowing thinks that Concept2 shares the vision of the organization to grow rowing which is seen in their Go Row Indoor rowing initiative.

This plan has an aim to double the number of rowers during the next five years. Except for Concept2, British Rowing is working with other industry partners in an effort to profile for the indoor rowing sport, provide a collective voice and address barriers to growth and participation.

They have appointed five experienced trainers and plans for Go Row Indoor 2017 include new models for studios and gym floors, special training programmes, and development of software partnerships, online leagues and both regional and national events.

Alex Dunne, managing director of Concept2, expressed the desire of the company to work along with British Rowing and help it achieve the goals it has set.

“British Rowing and Concept2 share the history of success both on and off the water, with such events as the British Rowing Indoor Championships. We are looking forward to cooperating with British Rowing and achieve our goals of making the rowing sport accessible to all people”, said Dunne.

British Rowing is still looking for official suppliers and a head partner.

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